Stevens Advertising Associates, Inc.

CREATIVE

We provide our clients with a full range of creative services for every stage of the marketing campaign. Our team works with your staff to enhance brand identity, subscription and membership offerings, and those all-important single ticket sales. Stevens Advertising offers complete copy writing and graphic design services for brochures, direct mail, newspapers, magazines, and the web. We also provide comprehensive broadcast production capability for standout radio and television spots. Production services include; copy writing, casting, music and effects editing, recording, and spot cycle payments as required.

MEDIA PLANNING AND BUYING

Maximizing the impact of every dollar spent is the core value of Stevens Advertising philosophy. On an annual basis, we negotiate bulk media schedules, leveraging the weight of our entire client roster for better rates and more added value. Our consistent, year-round buying presence in the market, our 25 years of buying experience in competitive markets and our long-term relationships with each media outlet combine to make a media buying powerhouse – one that delivers savings and results for clients. Stevens Advertising negotiates unmatched levels of trade and bonus weight, building strong frequency levels and increased cost-effectiveness. We also integrate new media into nearly every advertising plan we create, from interactive banner ads to mobile phone marketing.

PROMOTIONS

Every campaign is enhanced with significant added promotional value so that client ad dollars work harder. Stevens Advertising leverages promotional programs with every buy. We work closely with local publicists and national marketing directors to maximize opportunities for cast, media and third party participation through customized events. Our promotional programs are uniquely tailored to address the themes and needs of a particular production or venue rather than using tired generic templates or simple “giveaways.”

CORPORATE SPONSORSHIP

Live entertainment, like sports, can be a major recipient of corporate dollars. Stevens Advertising works with clients to develop their marketing-sponsorship strategy. First, we help to determine, identify and value the organization’s tangible and intangible assets. Next, we work with the client to target and screen potential sponsors. Then, we create a clear, concise and attractive sponsorship presentation. We remain involved throughout the length of the contract to clarify and resolve any issues.

MANAGEMENT CONSULTING

The staff of Stevens Advertising represents a diverse group of people thoroughly grounded in the business of marketing the arts and entertainment. In our collective careers, we’ve held senior positions at other major advertising and public relations firms, radio, TV, film, retail, and city newspapers. Some have had careers in the commercial theatre and leading not-for-profit performing arts centers, summer stock and the circus! Our advertising account executives are leaders in our promotions, new media and sponsorship departments. Stevens Advertising strives to provide every client with relevant information about market conditions and the appropriate resources that exist for a unique and successful marketing campaign in each city.